Nutri-Score: Changes in its awareness, perception, and impact on reported purchasing behavior between 2018 and 2020

In 2020, awareness of Nutri-Score continued to grow, reaching 93%. This increase is due to the gradual appearance of the logo on packaging; Nutri-Score is spontaneously cited by 18% of individuals as a criterion they use to assess the nutritional quality of products (vs. 1% in April 2018, +17 points); 90% of French people correctly identify that Nutri-Score helps assess the nutritional quality of products; Consumer acceptance of the measure, already very high in 2018 and 2019, remained stable or even improved for certain indicators in 2020. Nearly 94% of French people stated they were in favor of the Nutri-Score appearing on packaging. A similar proportion (89%) goes further by believing that this labeling should be mandatory. In 2020, three out of four people who had heard of or seen the logo reported having purchased a product bearing the Nutri-Score, a figure that has risen sharply since April 2018 (+28 percentage points between April 2018 and May 2019 and +25 percentage points between May 2019 and September 2020). Furthermore, an increasingly large share of the population reported having already changed at least one of their purchasing habits as a result of the measure (57% in 2020 versus 43% in 2019, a +14 percentage point increase)

Author(s): Sarda Barthélémy, Ducrot Pauline, Serry Anne-Juliette

Publishing year: 2020

Pages: 12 p.

Collection: Studies and Surveys

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