Santé publique France is France’s national public health agency. A public institution under the authority of the Minister of Health, formed through the merger of several public institutions and established by Ordinance 2016-246 of April 15, 2016, the agency works to promote public health. As a scientific, expert, and public health safety agency, its missions include:

1. Epidemiological observation and surveillance of the health status of the population;
2. Monitoring health risks threatening the population;
3. Promoting health and reducing health risks;
4. Developing prevention and health education;
5. Preparation for and response to health threats, alerts, and crises;
6. Issuing public health alerts.

The agency is organized into 12 departments—some scientific, some cross-functional, and some providing operational support.

The agency’s strategic priorities and work program, established by its Board of Directors, are organized into three areas: Strengthening the capacity for anticipation and rapid response to health threats; Measuring and assessing the extent of diseases and risk factors to guide their prevention and control; Strengthening the health impact of all public policies, as well as health prevention and promotion.

Communications Department

For the social media component

COMMUNITY MANAGEMENT

• Manage the agency’s social media accounts on LinkedIn, X, Bluesky, Instagram, Facebook, and YouTube.
• Update the social media calendar: identify recurring topics, global days, and key events.
• Plan and draft posts, tailoring the tone to the target audience of each platform.
• Schedule and publish posts, ensuring everything is compliant after publication. Send out links.
• Create content tailored to each social media platform (infographics, carousels, visuals, and videos using Canva).

DAILY
MONITORING

• Check whether the Agency is mentioned on social media in a positive or negative
  light (analyze the issue, tone, volume, and reach of the post).
• Combat misinformation in healthcare: flag fake news about vaccination, for example.

IMPLEMENTATION OF THE NEW STRATEGY

• Stay up to date on best practices, formats, and trends on social media
• Identify and formulate recommendations on opportunities for action

REPORTING & KPIs

• Quantitative and qualitative analysis of social media performance
• Analyze key performance indicators: Why did this post perform well? Was it the format, the visual, the topic, the posting time, or was it tied to a trending news story or a global observance?

TOOLS/SOFTWARE USED:

• Hootsuite/Talkwalker – for social listening and reporting
• Canva for carousels, infographics, and summary layouts
• PlayPlay (for editing videos and interviews)

For the web component

EDITORIAL CONTENT MANAGEMENT

• Publishing content in compliance with digital accessibility guidelines
• Uploading videos and audio clips to YouTube and SoundCloud
• Search Engine Optimization (SEO)
• Purchasing, creating, and editing visuals

PERFORMANCE TRACKING

• Audience measurement and website performance analysis (statistical reports)
• Generating statistics in response to incoming requests

NEWSLETTERS AND EMAIL CAMPAIGNS

• Design and distribution of newsletters
• Subscription management
• Evaluation of email campaigns

OTHER

• Activity reporting
• Participation in team meetings (editorial meetings, department meetings, web meetings, project follow-up)
• Entering purchase orders