Key Points

#SmokeFreeMonth 2018 in the Pays de la Loire region:

• More than 600 calls to 3989, a 2.5-fold increase compared to 2015 (the year before the launch of the #SmokeFreeMonth initiative),

• +5% increase in activations of the Tabac info service app compared to 2017,

• A slight decrease in the number of orders for materials (-4%) and kits (-5%) placed by regional partners compared to 2017,

• Registration rate among daily smokers of 2.6%, the highest among regions in metropolitan France,

• +52% increase in registrations compared to 2017.

Average daily consumption of:

• 6.5 manufactured cigarettes per day, significantly lower than that measured in metropolitan France (8.4),

• 5.3 hand-rolled cigarettes per day, compared to 4.4 in metropolitan France (not significantly different).

CoviPrev Survey:

• In France, 27% of smokers reported that their tobacco consumption had increased after two weeks of lockdown (spring 2020).

In the region, 11.5% of deaths were attributable to smoking:

• A proportion significantly lower than the estimate for France as a whole (13%),

• 6% among women and 17% among men, figures significantly lower than the national averages,

• 24% among people under 65 (premature deaths).