Santé publique France wins gold in the "Public and Public Interest Communication" category at the 2016 Effie Awards

At the 23rd Effie Awards (Effie France 2016), held on November 21, 2016, Santé publique France won the gold award in the "Public Interest Communication" category. This year’s event, organized by the AACC1 and the UDA2, recognized the anti-smoking campaign launched in September 2015.

This year, 28 marketing campaigns were recognized for their proven effectiveness by a jury of industry professionals, including nine that received a Gold Effie.

The Effie Award in a nutshell

Every year since 1994, the Effie France Award has recognized the measurable effectiveness of French communication campaigns. The jury, composed of communication experts from both agencies and advertisers, focuses on the actual impact of campaigns, in addition to creativity.

View the 2015 anti-smoking campaign

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Sylvie Quélet, Director of Prevention and Health Promotion, and David Heard, Director of Communications and Public Engagement, surrounded by representatives from the agencies DDB and Carat

1 AACC: Association of Communication Consultancy Agencies - 2 UDA: Union of Advertisers