Key Points

Exposure and Perception [Source: Post-campaign survey]

• 53% of respondents recognized the campaign [+14 points compared to the 2021 campaign]

• 42% recognized the posters and 39% recognized the digital content [equivalent to 2021 for digital]

• 93% found it useful [same as in 2021]

• 95% feel the campaign encourages people to talk to someone [same as 2021]

• 41% felt the campaign was relevant to them [same as 2021]

• 82% felt it provided new information [equivalent to 2021]

Effects [Source: Device usage data (during vs. before the campaign)]

• +54% daily visits to the Fil Santé Jeunes website

• +48% daily hours spent browsing the Fil Santé Jeunes website

• +29% increase in daily chat messages handled by Fil Santé Jeunes regarding mental health issues