Alcohol marketing has a proven a major impact on consumption. In France, the Evin law regulates alcohol advertising, limiting the authorized content and media (e.g. TV ban). Following a first study on the 2018-2020 period, a new analysis is conducted to quantify advertising investments for alcoholic (AAI) and no/low-alcohol beverages (NoLoAI), as well as the population exposure in France for 2021–2024.