Consumer behavior and its distribution: products consumed and trends.

Alcohol consumption is a particularly important behavior to monitor, given its deep roots in French culinary and festive culture and the health risks it poses—both in the short term and in the medium and long term—to the drinker and those around them, whether the consumption is occasional or regular. Data from the Health Barometer enable an analysis of changes in French attitudes toward alcohol and social perceptions of this product. The repeated administration of such a survey over time, along with its large sample size, makes it possible to accurately track behaviors across the general population or within specific groups, such as young adults or students. Characterizing current behaviors, their trends, and their determinants enables the evaluation and guidance of government actions. These results are drawn from the 2014 survey, which included a representative sample of 15,635 people aged 15 to 75 residing in metropolitan France [78].[article excerpt]

Author(s): Richard Jean-Baptiste, COGORDAN Chloé, Palle Christophe, Obradovic Ivana

Publishing year: 2015

Pages: 10-15

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